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Two Important Reasons Stories Should Matter to Marketers

Posted by Tom Kuplic on September 18, 2013  /   Posted in Blog

storytelling marketing research
When people have to justify the importance of stories to an audience, they frequently rely on a familiar story to convince people that humans were born to appreciate stories. It usually begins with a nod to how as kids we listened to stories our parents read to us, I call this the appeal to personal nostalgia.

Then the presenter will often remind us that humans have been sharing stories for generations, usually around fires. This scene always has a fire, although I am not sure how historically accurate that is from an anthropological standpoint. I call this the appeal to collective nostalgia.
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