Working at the crossroads of storytelling, marketing and digital communications is an exciting place to be. It used to be that you would tell a good story and then have the satisfaction of the audience as the reward. (I still love getting paid this way, but it doesn’t do much if you have to run a business)
The first generation of digital marketing experiments did little more than replicate TV and print techniques, but as the social web develops I am seeing an explosion of storytelling experiments that are much more grounded in a fundamental understanding of human beings’ connections to stories.