Getting people to share any information, including a story, is one of the biggest challenges any organization or business faces. Why aren’t people as interested in what we do, the stats we obsess over, or the client testimonial we proudly display on our site? The simple answer is that people don’t care. We say things like “If only they were as passionate about our cause as we are, and if only they knew how important this work is, if only…if only”
Statements like these leave us off the hook for making people care more about things that matter. If you want people to care as much as you do, one of the best ways to get people to stand up and notice what you do, is to select a powerful statistic.
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